Supermarket Battles | Grocery Food Products Surveys

Supermarket Battles

Providing Consumers and Food Industry Professionals
with Advanced Insight into the Supermarket Industry

STOCK MARKET FEED

Battle of the Brands Vote for your Favorite Products Click on the category links at left		Supermarket Research Reports - Expert Analysis on Top Supermarket Categories - Sales Volume, Market Share and Category Insight

Supermarket TV TV Commercials from your Favorite Brands		Supermarket Savings - Online Coupons - Money Saving Tips - Articles & Links

Supermarket Articles
	Don't Blame Private-Label Gains on the Recession No-Name Brands Have Been Picking up Momentum for Past Decade Across Demographics
CHICAGO (AdAge.com) -- Private label growth didn't start gaining momentum in the downturn. Not only have private label brands been gaining share for the past decade, experts way these gains are the single-biggest problem facing branded packaged goods players. FULL ARTICLE

	Green-Marketing Revolution Defies Economic Downturn Sustainable-Product Sales Rise as Eco-Friendliness Goes Mainstream and Value Players Join the Trend
BATAVIA, Ohio (AdAge.com) -- Green marketing is turning out to be surprisingly recession-proof. FULL ARTICLE

	Coupons.com Sees 192% Increase Over Last Year Consumers Print Out $57 Million Worth in March; Cereal, Baby Products Top List
CHICAGO (AdAge.com) -- One area where consumers aren't cutting back: coupon usage. Coupons.com reported a 192% increase in the value of coupons printed from its site in March, compared with a year ago. The total alue of the coupons was $57 million. FULL ARTICLE

	What Sells in a Recession: Canned Goods and Condoms
By Sean Gregory (Time.com). Supermarket sales figures reveal the mind-set of U.S. consumers in a recession. FULL ARTICLE

	At-Home Diners Spice Up Heinz' Earnings
By Miriam Marcus (Forbes.com). Improved pricing and demand, and currency hedging, boosted ketchup maker's Q3 results. FULL ARTICLE

	Frozen Food Fight Helps Consumers, Threatens to Burn Producers A promotional battle between food makers is leading to frozen entree bargains
By Matt Andrejczak (MarketWatch.com). A bruising battle for market share that has rattled frozen food aisles for months shows no sign of abating. FULL ARTICLE

	Casseroles Make Comeback as Easy, Quick Meals for the Cash-Strapped Campbell, Kraft Is Helping Nudge the One-Dish Wonder's Appeal With Consumers
CHICAGO (AdAge.com) -- Guess what's making a comeback: that ultimate comfort food, the casserole. FULL ARTICLE

Want to see how your product rates on key attributes vs. your competition? Supermarket Battles can help! Customized Product Surveys on: Preference Taste Price Other Consumer Feedback Contact us for more information.

Supermarket Battles was founded by Top Grocery Industry Veterans, who have led development and marketing for some of the most well-known supermarket brands.