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Supermarket Articles
	Nestle: New 800 Pound Gorilla in Frozen Foods
By Rick Shea (Shea Marketing Consulting, Inc.) -- Nestle's recent acquisition of the Kraft frozen pizza division makes them the dominant player in frozen foods. FULL ARTICLE

	Too Much Choice and Variety: Assortment Realities
By Stuart Taylor (Custom Analytics) and Kristin Chaudoir (Price Promo Modeling) -- The CPG industry has been abuzz over assortment downsizing. Yet, despite all the talk of major SKU reductions, the average food channel store decreased variety by just 1% in 2009. FULL ARTICLE

	The Coupon Comeback
By Todd Hale (The Nielsen Company) -- Once on their way to extinction, coupons made a strong resurgence in 2009. FULL ARTICLE

	Store Brands Flex Muscle in Weak Economy
By Todd Hale (The Nielsen Company) -- Everybody, everywhere likes a good value, which is why store brands outperformed national brands in the U.S. on an average unit sales growth basis and has posted gradual gains over time in this country as well as in many European countries. FULL ARTICLE



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Supermarket Battles was founded by Top Grocery Industry Veterans, who have led development and marketing for some of the most well-known supermarket brands.